Create Your Facebook Business Page With 5 Easy Suggestions

My soon to be husband thinks that Facebook is the devil out to ruin people’s lives, because a past flame of his used it as an opportunity to cheat on him. He still does not have an account to this day, even though he has moved on to a great relationship with me (smile). Well, this article is not about my man’s disastrous past love life.

So, are you wondering how Facebook is ruining your business?

Here is the answer: Facebook is ruining the businesses that have not created a customized business page to promote their products or services.

The answer to this question is actually geared more so toward entrepreneurs who currently do not have a Facebook Business page to promote their business, products, or services.

If this is you, keep reading. You will be introduced to five easy suggestions for creating a fun, but professional Facebook Business page.

If you do have a business page on Facebook, then you may already be aware of the positive impact this powerful free marketing tool has had on your business. You have increased the effectiveness of building a list of prospects and keeping your existing clients by tenfold! And it is an excellent resource to market your business, products, or services.

Build Your Facebook Business Page with These 5 Easy Suggestions

1. Creating Your Customized Page.

There is no limit to the number of pages you can create. This is your opportunity to let the world know about who you are, what you do, and how they can benefit from you.

Don’t be afraid to show your personality.

If you stay casual, then you will attract more people and make satisfying connections.

On a professional level, it is good share your company mission, your target market, services or products, company history, and your business email address.

2. Maximize your Facebook personal profile with your customized business page.

I am sure you want to get a lot of exposure for your business. A simple method to get a lot of business exposure is by adding your customized business page to your Facebook personal profile page.

When I added my business page to my personal profile, I experienced positive results almost immediately!

3. Showcase your favorite personal and business photos.

Just because you are creating a professional page does not mean it can not be fun and interesting. Photos are one of the most viewed content on the Internet. Along with your professional photos, share snapshots of your vacations, family events, experiences, or something humorous.

Your contacts will know more about your life and favored interests. They will be able to connect with you on a deeper level, which all boils down to building trust and eventually long term business relationships.

4. Make it a goal to post on Facebook at least twice per day.

Facebook is the perfect place to connect with people anywhere in the world. There are an abundance of people to build relationships with your personal profile page and your customized business page.

I strongly advise you NOT to constantly pitch your business, products, or services.

Mix it up a little bit by sharing your personal life, current goals, special interests, etc. Otherwise, people will think you are spamming them with your products or services.

That is a sure way to lose an audience.

5. Add your Facebook business page “LIKE” button to your blog and web pages.

It is important to create and use your Facebook business page “LIKE” button or box on all pages of your websites and blogs. It does not take long to create the plug in on the Facebook Developers page.

I have been adding a like button to all pages on my websites and even in my email correspondence. The best thing to do is use the your business page “LIKE” button on every piece of marketing material you distribute online and offline.

Now that you have some great suggestions for creating a great Facebook business page, it is important for you not to fall into the category of people who spam their contacts with their products and services.

There are many business owners that misuse and abuse Facebook. It is so annoying and makes me furious when people do that. Plus, it is no way to build a successful business.

It is necessary for your business to have a Facebook business page no matter how long you have been in business. The sooner you have one, the better.

Once you have it up and running, provide valuable information about the things you are knowledgeable in. The success of your business depends on the content provided on your Facebook business page.

5 Easy Businesses to Start on a Shoestring Budget

Many American families have been struggling financially the last several years due to this stubborn recession we’re experiencing. If you’re one of those hard-working people who lost their job or are working fewer hours, you might be interested in pursuing one of the five easy businesses to start on a shoestring budget. This article will give you a brief overview of each business, the pros and cons of each, and an opportunity to get more information on how to start your own profitable small home-based business.

  1. House-sitting/Pet-sitting Business: This opportunity is listed first in the top 5 easy businesses to start because it requires the least amount of skill and money to get started. As crime rates rise in metro areas, people who travel and leave their homes frequently, are concerned about the security of their homes and condos. They are very happy to pay you well to watch their home, whether it’s staying there overnight, or just checking in regularly. Pet-sitting is like house-sitting, but it’s done during the day. You find several individuals who work full-time, but don’t want the hassle of boarding their dog. Your job is to drop by the home, feed the dog, maybe throw a ball, or take it for a walk. You could handle four or five clients every workday, quite easily. Charging $30 per customer, you could make some pretty easy money! The key trait required for starting this business is having a trustworthy and reliable reputation. Your start-up costs would be minimal. You could print some flyers, homemade business cards, and a classified ad. Make sure you have a list of personal references to hand to potential clients.
  2. Start an eBay Business: This next of the easy businesses to start on a tight budget is selling items on eBay. You can actually make your seed money without spending a dime in this business! Just go through your house or garage collecting items you don’t need. Open a free eBay merchant account, and start selling. Once you sell everything you want to get rid of, ask family members living in or near you for anything they would like to sell. Your arrangement could be you keep half of the net sale amount. After that you can easily expand to neighbors and everyone in your town. Later you can drop-ship products from out-of-town suppliers, if you want to expand.
  3. Become a Home Organizer: Even though the trend today is for people to simplify their lives, they still seem to be buried under a mountain of “stuff”. Some may not know where to begin the de-cluttering process. Others may know how, but just lack the time or energy to start. This is where you can make some money. You charge a reasonable rate to come in and organize people’s homes. All it takes is some common sense, organization skills (which can be learned if you’re not a natural organizer), and being familiar with what can be had at your local office supply or places like The Container Store. This enterprise is definitely one of the easy businesses to start on a limited budget, as the only expenses are some business cards, flyers, and classified ads.
  4. Cleaning Business: Even though this is one of the easy businesses to start, but it will require a slightly larger start-up budget. Along with business cards, flyers, and classified ad expenses, you’ll need to purchase a few cleaning products. To save on your initial costs, you could use your personal cleaning supplies to start. Then, as money starts rolling in, you can easily buy more to replace them. A cleaning business is an enterprise that can grow into a huge janitorial business, if you put forth some extra effort.
  5. Window Washing Business: How many women would gladly pay $2.00-$3.00 per window to have sparkling clean windows? Probably a ton! This last business is definitely one of the easy businesses to start when you have a tight budget. All that’s required is a bucket, some soapy water, rags, towels, a stepladder, and possibly a squeegee. These are items you most likely already have lying around the house. You can sell your services to both homeowners and small businesses in your town. And the good thing about this business is that windows always get dirty again! Can you say “repeat business”?

How To Achieve Massive Business Growth

What is your ultimate business plan? Do you want to increase sales, improve profit, grow your business and create wealth? Let me outline how you might go about achieving massive growth in your business – no matter what business you are in.

Twenty five years as a business advisor across most industry groups has shown me that while most owners are fantastic at running their day to day business operations, they never spend enough time working on improving the performance of their business.

Sadly, most business owners I have worked with are just so busy working to keep the wheels turning that they never make the money they deserve. Many struggle to draw commercial wages for their efforts, many never reach their profit potential, and most never sell their business for what it could really be worth.

My question to you is – are you making enough money right now? Do you even know how much profit your business is capable of making? Perhaps even more importantly, do you have a plan of how to grow your business profit and business value into the future?

I think you will be amazed at how easy it is to achieve massive business growth if you simply focus on what is important. In fact, let me cut to the chase and show you how easy it can be – let me show you an example of a business that grew its profit by 75% after making 5% improvements in each of its 5 key profit drivers.

Before implementing a business improvement plan, this manufacturing business had 800 customers purchasing from them 6 times a year and spending on average $500 each time. This gave the business a sales turnover of $2,400,000. With a gross margin of 50%, their gross profit was $1,200,000. After paying $800,000 in overheads, their net profit was $400,000.

By understanding the 5 underlying profit drivers in this business, this business introduced various strategies aimed at improving the results of each profit driver by at least 5%:

They increased the number of customers buying from them from 800 to 840 – a 5% increase;

They increased the number of times the customers purchased goods from them from 6 times a year to an average of 6.3 times a year – a 5% increase;

They increased the average amount of money each customer spent during their sales visits from $500 to $525 – a 5% increase;

They increased the average gross profit margin on each sale from 50% to 52.5% – an increase of 5%, and,

They decreased overheads from $800,000 to $760,000 – a decrease of 5%.

As a result of these improvements turnover increased from $2.4M to $2.8M and the underlying business profit increased from $400,000 to nearly $700,000 – that is an increase of $300,000 or 75%!

Even more amazing was that the value of the business (based on a sale multiple of 3 times net profit) also increased by 75% – increasing from $1.2M to a massive $2.1M!

Can you imagine what your business would look like if you were able to increase your profits by 75% year on year? Can you imagine how much better your family life would be with that result?

Now I know what you are probably saying to yourself just now – great story, but I could never achieve that result in my business. Well I am here to say that the above 5 step growth strategy will definitely work in your business.

I know it will work for you because I have seen this 5 step growth model used successfully on all sorts of businesses, in all kinds of industries and through all economic cycles over the past 25 years as a business advisor in Australia.

If you apply the 5 step system I guarantee that you will achieve massive growth in your business. Of course not everyone will achieve a 75% improvement in their profit result – some will achieve less, and some will achieve much, much more!

The results you can achieve in your business will depend on your particular profit drivers, the opportunities to improve these drivers, and most importantly, your ability and commitment to implement the 5 step system in your business.